When I started getting interested in food and cooking in the late 1970s, every local community had its own greengrocer, butcher and grocers. I lived in Bruntsfield in Edinburgh and what is now Oddbins was a large fruit and vegetable shop. It was always packed on a Saturday morning. I loved going there, trying new vegetables and fruit that weren’t part of the normal Glaswegian diet and chatting with the staff. Shopping for food on a Saturday morning was an enjoyable experience.
We moved away from Edinburgh and when we came back 20 years later, Bruntsfield still had its small shops – butcher, greengrocer, fishmonger and a couple of delis. There were no local supermarkets but their invidious influence was already obvious. The greengrocers was struggling and the opening of a Tesco Metro killed it off. Sainsbury’s took over the excellent Peckham’s deli; Oddbins went bust and we feared the local shop would shut. Bruntsfield looked as if it was going the same way as so many other places – bland high streets, ‘metro’ supermarkets, chain coffee shops and estate agents.
But we were lucky. The new owners kept the Oddbins shop open; some chain coffee shops moved in but so did smaller business – German pastry and bread making skills in Falko’s and their French equivalent in La Barantine. We still have a local fishmonger and butcher but what we lacked was a greengrocers.
Until now. Local folks in Bruntsfield have got together, bought shares and supported a fabulous new initiative – a community greengrocers that opened today. Dig-in Bruntsfield sells fruit and veg from local suppliers and is run by and for local people. I couldn’t get to the official opening but a couple of hours later when I went there the shop was still buzzing.
Everything looked fresh and attractively presented. I bought a few things – cabbage, carrots, onions, tatties and broccoli – all Scottish grown. I was delighted at the high quality and reasonable prices – 65p for 4 baking tatties (compared to £1 in Asda and Sainsburys according to my supermarket.co.uk).
It really wasn’t like a supermarket at all – food in boxes instead of plastic trays and staff who smiled and had time to chat to customers.There were no bleeping machines or synthetic voices warning about items in the bagging area. Given the prices and the ambiance here, why would anyone want to go to Sainsburys for expensive packaged veg?
The proof of the pudding is, of course, in the eating. We ate carrots, cabbage and onions from Dig-in and spicy Italian sausages from Wm Christie, our local butcher (lentils were from Waitrose but hopefully we’ll soon be able to get them locally too). It was good.